stories of culture

Research and Insights Production for Greater China

Stories of Culture is an ethnographic-led, insight production studio in the Asia-Pacific region.

We assemble bespoke project teams to uncover first-hand, on-the-ground cultural and behavioural insights for agencies and brands shaping the future.

WHAT WE OFFER

Original voices

We have deep roots in our regions. Our collaborators come from diverse and creative backgrounds. Together, we advocate for cultural sensitivity and empathy.

Gatekeeper access

We build rapport with the locals to give you on-the-ground access to changing cultural landscapes, shifting mindsets and emerging experiences.

Immersive insights

Using qualitative tools dedicated to thick data, we deliver consumer segmentations, strategic insights and emerging visions for the future.