STORIES OF CULTURE
An ethnography-led, design-conscious insight consultancy.
Rooted in China and Taiwan, across APAC, we decode culture for the future of products, experiences, and brands.
Founded by Dr. Sonia Skins
IMMERSIVE TRUTH
WHAT WE BRING
The most valuable insights aren't found in a dashboard. They're discovered in the mess of lived reality, on the ground, where the future emerges.
Access earned over decades in the field.
CUTLURE CODES
Culture speaks in codes: symbols, rituals, unspoken rules. This is where context and meaning matter. We decode from the inside, turning raw human experience into clear commercial direction.
Meaning, read where it is made.
VISUAL VOICE
We work through a documentary lens. Insight arrives as visual evidence, photographed, filmed and witnessed first-hand. The people behind the findings stay at the centre of strategic decisions.
Evidence that survives the boardroom.
STRATEGY ON THE GROUND
WHAT WE DO
VISUAL ETHNOGRAPHY & IN-CONTEXT RESEARCH
DESIGN RESEARCH & VISUAL LANGUAGE
SEMIOTIC & CULTURAL STRATEGY
TRENDS & FORESIGHT
DOCUMENTARY PRODUCTION FOR INSIGHT