stories of culture
Human-first intelligence. Rooted in China and Taiwan, across APAC.
Stories of Culture is an ethnography-led, design-conscious insight consultancy.
Founded by Dr. Sonia Skins, we decode culture for the future of products, experiences, and brands.
WHAT WE STAND FOR
Immersive Truth
We believe that the most valuable insights aren't found in a dashboard. They're discovered in the mess of lived, physical reality, on the ground, where the future emerges.
Culture speaks in codes: symbols, rituals, unspoken rules. Trained in semiotics, we decode them from the inside, turning raw human experience into clear commercial direction.
Cultural Codes
Visual Voice
We work through a documentary lens. Insight arrives as visual evidence, photographed, filmed and witnessed first-hand. The people behind the findings stay at the centre of strategic decisions.
WHAT WE DO
VISUAL & SENSORY ETHNOGRAPHY
SEMIOTIC & CULTURAL STRATEGIES
TRENDS & FORESIGHT
DESIGN RESEARCH & VISUAL LANGUAGE
DOCUMENTARY PRODUCTION FOR INSIGHTS